Source: Yuncheng Urban and Rural Collective Industrial Association

Updated: May 15, 2020  15:55

JIN Jingze has loved art and photography since childhood. He has been engaged in sculpture art design for more than 20 years. He has been constantly innovating and developing traditional crafts. He has his own unique insights. Urban sculpture design and Guan Gong culture are his main directions. He won dozens of national professional awards in the industry. In 2002, Yuncheng Xinruihua Sculpture Co., Ltd. was founded. In January 2013, it was awarded the "Shanxi Cultural Industry Demonstration Base" by the Shanxi Provincial People's Government, and was awarded the "Top 40 Famous Brand Enterprises in Shanxi City Union System". It is the leading cultural enterprise of Yuncheng City and Yanhu District Government.

For many years, JIN Jingze has devoted himself to research and innovation, and he applied for the registration of trademarks such as "Xinruihua" and "Guardian". In 2015, the trademark "Guardian" was rated as "Famous Trademark of Shanxi Province". His series of artworks, such as Guan Gong series and Zodiac series have won the gold, silver and bronze awards for many times at Shenzhen Culture Expo and the Central China Cultural Fair. More than 30 designed works registered copyrights, and the Guan Gong "Chinese Style" series and The "Chinese Dragon" series  have become industry benchmarks.

In July 2017, the Yuncheng Arts and Crafts Association was formally established. JIN Jingze was elected as the first president. He actively devoted himself to the cause of the association, giving up his small "home" and supporting the big "home". Against the backdrop of a healthy and open market at an enthusiastic time, it is a golden opportunity to explore deep local culture and rich humanistic resources so as to profoundly promote the arts and crafts industry for greater contribution to the development of Yuncheng.